THE AUTHOR ADVANTAGE E-SUMMIT

The world of book publishing has changed remarkably over the past five years. To be successful, you must understand this new world and how you can best optimize your publishing opportunities – for traditional print books as well as e-books and other online products and resources. Publishing channels abound, and it can often be difficult to determine what's the right course of action that will result in a published book AND a new revenue stream.

Being an author offers you tremendous advantages that can truly catapult your success as a businessperson and/or career professional. Your clients and your colleagues will regard you with more esteem, you'll position yourself for paid speaking opportunities, you'll be able to increase your fees, and the media will call you for YOUR expert advice. It really can propel your visibility and credibility within our careers industry.

Together, Louise Kursmark and I have written more than 40 books – both print and e-books. Through all of those publishing experiences, we've "learned the ropes" – from negotiating the most profitable publishing contracts to the actual process of expediently and efficiently writing a book to sales through both traditional and online venues.

During this 3-hour e-summit, we'll take you through that entire process, from concept through completion. Specifically, we'll address – in significant detail:

Step #1: Concept Development & Feasibility Analysis

• Concept Development & Working Title
• Market Research & Analysis
• Competitive Titles
• Target Audience Identification & Analysis
• Self-Publishing Versus Traditional Publisher
• Print Versus E-Books

Step #2: Proposal Development & Submission

• Proposal Preparation & Delivery
• Table of Contents Development
• Marketing Plan
• Working With or Without An Agent
• Publisher Outreach
• Proposal Resources

Step #3: Contract Negotiations

• Contract Review & Negotiation
• Advances
• Royalty Schedules
• Electronic Rights
• Author Discounts

Step #4: Writing Process

• Getting Started
• Chapter Development
• Writing Process
• Writing Tips, Techniques & Shortcuts
• Graphics Images & Visuals
• Project Management
• To Partner or Not

Step #5: Editing & Production

• Editorial Process
• Macro & Micro Editors
• Galley Reviews
• Cover Design
• Cover Copy
• Publishing & Production Process
• Distribution Process

Step #6: Sales & Marketing

• Marketing Plan Development
• Market Outreach & Promotions
• Advertising
• Sales Goals & Expectations
• Publisher Sales
• Author Sales
• Publicists

This program is offered via MP3 audio recording, and each attendee will receive the audio recording link, so you can listen - over and over - whenever you wish.

Cost: $69.00 (includes program and all materials)

Click Here to Register

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