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Hi, I’m Marie Zimenoff, CEO of RWA...

I’m a passionate advocate for career industry professionals and a decades-long practicing career coach myself.

I’m so glad you’re here.

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Upcoming Events

    • 27 May 2021
    • 3:00 PM - 4:30 PM (EDT)
    • Webinar

    Academy Certified Career Storyteller
    Training & Certification Program

    Instructors: Deb Dib, Louise Kursmark & Marie Zimenoff

    Modern marketing communications have moved away from a pitch to share an engaging plot ... stories that pull in a reader and make them want to connect with the brand, product, or person.

    Stories command attention, build emotion, and change perceptions. That’s why great speakers use stories, why CEOs infuse storytelling into company cultures, and why leading career professionals use stories to transform their client’s critical facts into fascinating narratives.

    If you are ready to write materials that captivate readers, differentiate clients from the competition, and open the door to conversation, this advanced program is for you!

    In this program, instructors Louise Kursmark, Deb Dib, and Marie Zimenoff will share a step-by-step process for gathering stories and writing content that connects with your client’s target audience: from resumes and cover letters to profiles, professional introductions, formal bios, and more.

    You’ll walk away with:

    - an understanding of the neuroscience behind stories so you can strengthen the connection with your reader

    - tools to identify client brand attributes and gather stories so you communicate your client’s unique promise of value in their voice (which also means you'll write faster!)

    - steps (with examples!) to turn stories into content in a variety of ways so you can write stories for more traditional clients and those who want to be bold with their stories

    - confidence based on experience writing storied resumes, profiles, and more, with detailed written feedback from instructors and peer input (structured and instructor-facilitated in class) 

    - lifetime inclusion in the Academy Certified Career Storyteller directory, RWA community conversations, and other perks offered to RWA graduates (no renewals and no membership fees to maintain certification!)

    If you want to be confident in writing powerfully fresh and compelling client materials – join us for this in-depth training!


    All sessions will be recorded and you'll have
    lifetime access to recordings.

    BONUS & Pre-work:
    Watch the First 10 Minutes of the Storytelling for LinkedIn E-Summit
    (E-Summit Included in Certification Registration)
    Purchase the E-Summit to Preview the Program and
    Get $69 Off When You Upgrade to the Certification!

    Session 1: May 27, 3:00 to 4:30 ET
    Discussion: Neuroscience Overview
    Tool & Samples: Brand Briefs
    Process: Gathering Stories
    Tool: Brand Storyboard
    Process & Samples: Storytelling in Bios
    Homework: Write a Bio (Based on Case Study)

    Session 2: June 3, 3:00 to 4:30 ET
    Discussion: Small Group Feedback / Strategy Session on Bio Homework
    Tool & Samples: LinkedIn Headlines & About Lead-Ins 
    Process & Samples: Storytelling in LinkedIn About Section
    Process & Samples: Storytelling in LinkedIn Employment Sections
    Homework: Write a LinkedIn About & Employment (Based on Case Study)

    Session 3: June 17, 3:00 to 4:30 ET
    Discussion: Small Group Feedback / Strategy Session on LinkedIn About & Employment 
    Process & Samples: Storytelling in Additional LinkedIn Sections
    Tool & Samples: Creating Stories for "Tell Me About Yourself" (TMAY)
    Tool & Samples: Writing Stories for Letters
    Process & Samples: Storytelling in Resume Summaries
    Homework: Write a TMAY Script & Your Choice of Letter (Based on Case Study)

    Session 4: June 24, 3:00 to 4:30 ET
    Discussion: Small Group Feedback / Strategy Session on Letters & TMAY
    Process & Samples: Storytelling in Resume Employment Sections
    Process & Samples: Going Beyond in Resume "Extras"
    Tools & Discussion: Using Visuals Effectively in Resumes
    Samples: Pulling it All Together in a Portfolio
    Homework: Write a Resume (Based on Case Study)

    Final Project: Portfolio of Documents
    (One of Your Client Projects OR Choice of Case Study)

    Certification Requirements: To earn certification, all participants will complete the 4 homework assignments described above and a final project. You will receive detailed feedback and may be requested to rework assignments to see the feedback implemented in the document (your own before and after).


    This is an advanced resume writing training program! All career storytellers are welcome and we are going to dive in quickly with storytelling, so please see below with the options to get started early for the best experience.

    Applicants for the program will need to demonstrate one of the following prior to acceptance:

    - Completion of the Academy Certified Resume Writer program or Academy Certified Profile Writer program (other certifications may be accepted as substitutes; please email Marie for consideration) OR

    - Successful application for CTL Master Resume Writer credential OR 

    - Successful completion of a written grammar test (provided when you apply to the program) AND evaluation of a sample resume demonstrating understanding or resume fundamentals in strategy, writing, and design as these will not be covered in this advanced course.



    Deb Dib

    One of my heroes, author Dr. Brené Brown, talks about "Daring Greatly."​ And like many of my clients and colleagues, I did.

    Years ago I started a part-time career service. A passion for building my skills and business kept me hurdling over courage challenges that scared the ___ out of me. That was daring greatly.

    In 2004, after I became one of the first Certified Personal Brand Strategists, my mentor William Arruda encouraged me to niche my practice to clients whom I respected for their vision and values. I gulped and dared greatly.

    No sharks or suits! Almost immediately gutsy, fun, ethical execs became my clients. I did the daring greatly happy dance!

    Fast-forward to now; I'm grateful and humbled to be considered a leading voice in personal branding and career communications innovation—and I'm collaborating with inspiring colleagues who make a difference to their clients and their world.

    Together, we strategize communications excellence for personal brands and LinkedIn visibility. We make work easier and more profitable—without losing voice or values. And we have fun!

    I love sharing innovative new concepts, whether consulting with colleagues on their projects; delivering keynotes; or facilitating personal branding workshops and social branding analyst training. And I'm still gulping and daring greatly!

    Brené Brown says, "Courage starts with showing up and letting ourselves be seen."​ Seems to me, you can't have personal and career happiness without it.

    So let's get real and get gutsy!

    Some of my "I got gutsy"​ milestones:
    Certifications in master-level personal branding & social branding, coaching, career comm | Author: Ditch. Dare. Do! & The Twitter Job Search Guide | Recipient: Dick Bolles' Parachute Award for Innovation | Quoted: CNN, NY Times, WSJ, 30+ career books

    Louise Kursmark

    As a resume writer/executive career advisor, I have a single goal for each client: To tell his or her career story in a way that is memorable, meaningful, relevant, succinct, and interesting. Today, that means:

    Writing for today’s readers—shorter, tighter, harder-hitting copy.
    Getting to the heart of what makes each person unique and valuable.

    Unearthing and revealing personal, insightful details that illuminate character, personality, and motivations.

    My own career journey has been a thrill ride since I launched my business back in the “dark ages” before the internet existed, when working from home was viewed as a quaint oddity and newspapers still published want ads. I’ve seen almost everything, thrived through it all, and continuously upgraded my skills to bring the best and the latest to my clients.

    My wisest business decisions have sprung from my mantra, “find and work with smart, successful people.” I’ve partnered with Wendy Enelow on countless book projects and professional activities, including launching Resume Writing Academy and Career Thought Leaders; now I’m delighted to team with our successor, Marie Zimenoff, and the fabulous Deb Dib on this storytelling certification.

    On a personal level, I've seen first-hand the power of setting clear, achievable, yet ambitious goals—and the thrill of reaching them. In the last few years I set my sights on a few mountaintops. I learned to swim, completed my first triathlon (then second, then third!), and had a personal essay published in the Boston Globe. In working with clients and with students, I get great joy from helping them achieve their own goals and reach their own mountaintops.

    What’s next? While we can’t foresee the future, I confidently predict that our skills as career storytellers will be in increasing demand as job seekers struggle to get noticed in an increasingly crowded, competitive, and depersonalized market. We help them stand out with an authentic presence and valid, relevant experiences (stories) that resonate with employers.

    Marie Zimenoff

    Entrepreneur. Speaker. Leader. I never imagined holding these roles; my natural analytical tendencies didn’t lend to risk taking. Belief in the power of proactive career management overruled my introversion, driving me out of my comfort zone to build and lead a business.

    As CEO of Career Thought Leaders and Resume Writing Academy, I merge vision and best practice to elevate the careers industry worldwide.

    Career professionals transform lives and my mission is to support them in impacting the careers of others.

    My training as a career counselor gave me insight into the complexity of career transformation and the struggle of fitting passions and skills together. My experience witnessing thousands of transformations as a resume writer, trainer, and career/leadership coach fuels the work I do every day.

    I equip career services providers with the tools, training, and support they need to succeed, convening a think tank of industry leaders to share “the now, the new, and the next” in careers with 10,000+ colleagues worldwide.

    I champion the world’s premier resume training organization to provide leading-edge programs, content, and resources. We elevate writers’ skills to world-class standards through the Academy Certified Resume Writer and Profile Writer programs and Resume & Profile Writing E-Summits.

    Visit and to learn how we're changing the career success story at a time.

Past events

06 May 2021 Resume & Profile Strategies for Challenging Work Situations
26 Apr 2021 Academy Certified Resume Writer - Federal
08 Apr 2021 Certified Digital Branding Strategist
01 Apr 2021 Video Presence: Tips from Professional Acting
16 Mar 2021 2021 Professional Development Symposium
10 Mar 2021 Certified Career Transition Coach Program Spring 2021
11 Feb 2021 Academy Certified Resume Writer (ACRW) Group Webclass
04 Feb 2021 Resumes & Profiles for the COVID Era: Gaps, Gigs & Other Unruly Work History
21 Jan 2021 Certified Personal Branding Strategist
12 Jan 2021 2021 Industry Trends White Paper Release
17 Dec 2020 How to Perfect Your Brand Presence on Video
14 Dec 2020 RWA Community Join the CTL Associate Call
16 Nov 2020 Career Jam
16 Nov 2020 Academy Certified Profile Writer Group Webclass
02 Nov 2020 Certified Career Transition Coach Program
15 Sep 2020 Academy Certified Resume Writer (ACRW) Group Webclass
10 Sep 2020 Resume & Profile Strategies for Career Launch in a Pandemic
26 Aug 2020 August Certification Community Conversation
10 Aug 2020 CTL & RWA Community Call
27 Jul 2020 Certified Hidden Job Market Coach Program
20 Jul 2020 Differentiate or Disappear
09 Jul 2020 Certified Personal Branding Strategist
08 Jul 2020 Overcoming Hiring & Workplace Bias: Tools for Career Service Providers
07 Jul 2020 Business Boost Summer League
02 Jul 2020 Jazz Up Job Search with an Infographic Resume
27 May 2020 May Certification Community Conversation
22 May 2020 Academy Certified Resume Writer - Federal
12 May 2020 Academy Certified Career Storyteller Training & Certification Program
30 Apr 2020 Digital Branding Strategist Certification
23 Apr 2020 Landing the Federal Job: 10 Federal Job Application & Resume Best Practices
22 Apr 2020 Create C.A.L.M. and Carry On!
21 Apr 2020 Top 5 Actions for Coaches & Career Pros to Weather Coronavirus
27 Feb 2020 Academy Certified Resume Writer Group Webclass
26 Feb 2020 February Certification Community Conversation
20 Feb 2020 How to Write Stand-Out Sales, Marketing & Business Development Resumes & Profiles
07 Feb 2020 Open Call: Bias in Resumes
20 Nov 2019 November Certification Community Conversation
19 Nov 2019 Academy Certified Career Storyteller Training & Certification Program
12 Sep 2019 Academy Certified Resume Writer Group Webclass
28 Aug 2019 August Certification Community Conversation
27 Aug 2019 Certified Personal Branding Strategist Program
01 Aug 2019 Personal & Social Branding Trends
07 Jun 2019 Open Call: How to Write for the Modern Reader
22 May 2019 May Certification Community Conversation
25 Mar 2019 2019 Professional Development Symposium
27 Feb 2019 Certification Community Conversation
19 Feb 2019 Academy Certified Resume Writer Group Webclass
06 Feb 2019 Resume & Profile E-Summit: Master Lessons in Writing Executive Resumes & LinkedIn Profiles
15 Jan 2019 Personal & Social Branding Trends Update
07 Dec 2018 Resume & Profile E-Summit: How to Write Education Resumes & CVs that Make the Grade
30 Nov 2018 Career Jam: Where Experts Forecast the New & the Next
12 Nov 2018 Academy Certified Profile Writer Group Webclass
09 Nov 2018 Open Call: Online Resumes & Profiles
26 Oct 2018 Master-E-Session Your Entrepreneurial Ladder to Success
08 Oct 2018 Certified Hidden Job Market Coach
14 Sep 2018 Academy Certified Resume Writer Group Webclass
07 Sep 2018 Resume & Profile E-Summit: Eluding Ageism
27 Aug 2018 International Career Industry Trends Discussion
24 Aug 2018 Open Call: The Resume of the Future
22 Aug 2018 360Reach Analyst Class (Aug. 2018)
22 Aug 2018 Certified Personal Brand Strategist Class (Aug. 2018)
25 Jun 2018 Certified Career Transition Coach Program
01 May 2018 Career Thought Leaders Professional Development Symposium
16 Mar 2018 Resume & Profile E:Summit: How to Make Non-linear Careers Shine: Writing for Challenging Client Situations
13 Feb 2018 Certified Personal Brand Strategist Class (Feb. 2018)
05 Feb 2018 Academy Certified Resume Writer Group Webclass
16 Jan 2018 Personal Branding Update with Susan Chritton & Marie Zimenoff
31 Dec 2017 End-of-Year Sale on Top-Selling Programs
01 Dec 2017 Career Jam: Where Experts Forecast the New & the Next
17 Nov 2017 Resume & Profile E-Summit: References, Recommendations & Testimonials
23 Oct 2017 Certified Social Branding Analyst
12 Oct 2017 Certified Hidden Job Market Coach Program
15 Sep 2017 Academy Certified Resume Writer Fall Group Webclass
08 Sep 2017 Master Class: How to Write Branded Resumes & Profiles
03 Aug 2017 Academy Certified Profile Writer Group Webclass
19 Jul 2017 Writing Mastery Open Call: Social Media Profile Best Practices
19 Jun 2017 Grow Your Business Week
18 May 2017 Academy Certified Resume Writer Group Webclass
03 May 2017 Writing Mastery Open Call: Resume & Profile Design Best Practices
19 Apr 2017 2017 Career Thought Leaders Conference
18 Apr 2017 2017 Professional Development Institutes at the CTL Conference
13 Mar 2017 CTL Associate Call: Un-Retirement
20 Jan 2017 Resume & Profile E-Summit: Formatting Modern Resumes: Strategy & Distinctive Design to Win Interviews
11 Jan 2017 Writing Mastery Open Call: How to Write Tight
22 Nov 2016 Resume & Profile E-Summit: Expanding Your Horizons: Writing for International Audiences
30 Sep 2016 Academy Certified Resume Writer Group Webclass
16 Sep 2016 Resume & Profile E-Summit: Writing for Career Change Success
09 Sep 2016 Resume & Profile Writing Certifications: Learn More Live
13 May 2016 Resume & Profile E-Summit: Making Mid-Level Managers Shine


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